Ingenious New Yorker cover

Saw this cover in the subway last week. It stopped me in my tracks.

Here is a close up. Isn't it ingenious?
It's a blurred version of that fabulous dandy Eustace Tilley with a scroll wheel on top of him indicating the universal message of 'page loading'. I thought sooo clever. The cover was done by reader Brett Culbert and was his entry to the magazine’s annual Eustace Tilley competition that has readers submit their own interpretations of the publication’s original 1925 cover illustration by Rea Irvin.
You can see the rest of the entries here:
Sure is alotta clever folks out there...