Wednesday, June 1, 2016

Branding Brilliance and Civic Pride: We The North


Love this photo
Look at all those skin colours baby.
Absolutely love the We The North slogan/logo/campaign created by Ad Agency Sid Lee. It was immediately embraced by Toronto and is now seen in some form throughout the streets of Toronto on a daily basis.  
It makes my heart swell.  

 #yescorny #citychanging #inclusive #racialminorities #notwhite #wetheother #heartfelt #wow #thesix #Raptors #missingtheraptors





You can learn more about the brilliant thinking behind the campaign in this video featuring Sid Lee's Executive Creative Director Tom Koukodimos. 

And here's some other great info  showing how for many Torontonians the three words mean alot more than just basketball.

#Toronto #iloveToronto #JeremiahMcNama   #AndrewMcPhee #TomKoukodimos #branding #thesix


1 comment:

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