Nate Williams has an excellent blog post entitled A Methodology for generating new ideas. Nate's method consists of 3 steps:
1. Breaking down the brief into 2-4 key words
2. Doing word associations around each word
3. Arranging the words into different relationships. He explains that the idea behind his methodology is similar to writing a song. There are only a few musical notes, but by rearranging their order, length and speed you can create an infinite amount of songs.
Highly recommended and very helpful when feeling blocked! (like I am tonight!)
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