Great episode on Age of Persuasion today on Slogans.
The always insightful Terry O'Reilly traces slogans back to the battle cries from medieval times. (The word comes from the Gaelic "Slaugh Gairn" which means "cry of the host.")
If you run a business it's a good idea to spend some time thinking "What would my slogan be?" It's an excellent way to help further define + refine your company.
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