Great conceptual thinking.
By designer Joey Roth.
via swiss miss.
Showing posts with label Conceptual thinking. Show all posts
Showing posts with label Conceptual thinking. Show all posts
Friday, July 30, 2010
Sunday, June 20, 2010
Thinking conceptually: Advice from Nate Williams
Nate Williams has an excellent blog post entitled A Methodology for generating new ideas. Nate's method consists of 3 steps:
1. Breaking down the brief into 2-4 key words
2. Doing word associations around each word
3. Arranging the words into different relationships. He explains that the idea behind his methodology is similar to writing a song. There are only a few musical notes, but by rearranging their order, length and speed you can create an infinite amount of songs.
Highly recommended and very helpful when feeling blocked! (like I am tonight!)
1. Breaking down the brief into 2-4 key words
2. Doing word associations around each word
3. Arranging the words into different relationships. He explains that the idea behind his methodology is similar to writing a song. There are only a few musical notes, but by rearranging their order, length and speed you can create an infinite amount of songs.
Highly recommended and very helpful when feeling blocked! (like I am tonight!)
Wednesday, January 6, 2010
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