Monday, April 6, 2009

Books: Paul Rand by Steven Heller

So my latest obsession is Paul Rand. After seeing so much of his great design in New York I'm determined to know everything about him. Am starting with Steven Heller's big survey book. So far am very impressed with the disciplined self education he carried out in his early years.
I love the image of him coming in from Brooklyn and "consoling himself behind the large doors of Room 313 at the New York Public Library on Fifth Avenue." :-)
Also loved the quote "When I was doing the covers for Direction I was trying to compete with the Bauhaus, not Norman Rockwell". Love it. Also didn't know his real name was Peretz Rosenbaum.

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